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Bologna Fiere


Bologna Fair District

Ovest Costituzione Entrance
Nord Entrance

Who visits?

The trade show is open
to the public and sector

NB: Dogs are admitted only
on a lead and muzzled or in a pet carrier, except for assistance dogs
accompanying visitors with disabilities.

Opening times

Thursday 10th, Friday 11th,
Saturday 12th
September 2020:
from 9.30 to 18.30

Sunday 13th
September 2020:
from 9.30 to 17.00


Show office:

BolognaFiere S.p.A.
Via Alfieri Maserati 16
40128 Bologna
Tel. 0039-051.282111
Fax. 0039-051.6374031
Sana Restart Sana Restart

International Buyers Program



The International Buyers Program is a business to business project aimed at connecting SANA Exhibitors with buyers travelling from around the world, through the organisation of prescheduled meetings within a dedicated reserved and quiet space.  The program is supported by ITA – Italian Trade Agency.




For over 30 years, SANA has been the leading Italian event for organic and natural products: an international showcase for the best Italian production, organized in three themed sectors: FoodCare&Beauty and Green Lifestyle.


In 2019, 28 countries have been represented by professional buyers at SANA 2019.

From Europe: Austria, Belgium, Bulgaria, Denmark, Estonia, Finland, France, Germany, Great Britain, Latvia, The Netherlands, Norway, Romania, Russia, Serbia, Slovenia, Spain, Sweden and Hungary.

From outside Europe, Canada, Japan, China, South Korea, India, Indonesia, Singapore, United Arab Emirates and the United States



The International Buyers Lounge at SANA is the ideal meeting place for the most qualified professionals and leading companies for the organic and natural products market, perfect for networking and offering a truly unique occasion to discover new products and trends of the Italian market.


Participating to the program means to benefit of the advantages reserved to top buyers: 

Starting making the appointments with the exhibitors well in advance through a dedicated online platform allowing to select companies on the base of their offer

Access to the International Buyers Lounge with complimentary snacks




For our programme, we select representatives of: 

Specialized retailers

Chain stores

Large scale distributors

Import and wholesalers



The following positions will be accepted: 

Buyers and purchasing manager

Category managers


CEO and Marketing Directors

Brand managers

Import and marketing managers




A professional team offering help and assistance during your stay in Bologna

Entry pass for SANA and a Welcome Kit with the Exhibitors Directory and additional information

Invitation to register on the B2Match online platform in order to create your agenda of meeting with the most interesting Exhibiting companies

Access to the International Buyers Lounge, dedicated to b2b meetings and complete with facilities for relax and complimentary coffee breaks

Linguistic assistance




All those who are interested in attending the programme can contact our International Guest Relations office at



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