Innovation in Herbalist shops

Keeping well “naturally”, by looking after yourself using products made from herbal plants and cosmetics which are safe and which have certified guarantees: this is the new lifestyle which is emerging quite markedly.

The Herbalist shops have found themselves at the centre of this change. They are now a driving force in its development, especially when they are able to provide new answers to meet the needs of evermore informed and aware consumers.

The aim of this award is to raise the profile of the Herbalists who have shown themselves best able to respond to the new needs of consumers asking for more quality, more information and an increased level of competency.

The herbalist shops selected will be announced Sunday 11^th September in Sala Benessere Hall 34  at 10.00 am.