Europe’s largest tea room at SANA 2020
It’s the go-to event for all tea lovers. Now in its fourth year, In-Tè has become the SANA Organic Tea, featuring organic teas coming directly from the main producer countries. As well as insights into the history of tea, catering specialists will get an overview of all novelty products, tea-making equipment, and gift objects on the market. There will be courses, workshops, Round Tables, tea ceremonies – and especially, tea tasting. An entire trade show Hall will be given over to organic teas, their unique benefits and environmental credentials but also the simple pleasure of a cup of tea.
- Tea for EXHIBITORS – Being part of Europe’s largest tea venue allows Exhibitors to meet accurately profiled B2B and B2C visitors. They can present their company through direct sales or during ad hoc workshops. SANA Organic Tea provides a unique showcase at SANA, Italy’s premier exhibition of organic and natural products.
- Tea for the Hotel and Catering sector – With growth rates of 22%, tea is a key item in the food and beverage sector, not only a staple of cafeterias, working lunches or the world-famous afternoon tea, but also an ingredient in inventive bartender-mixed drinks. Sector professionals can learn how to create ‘Tea Lists’, discover how famous chefs go about tea/food pairing, and get insights into the world of herbal teas. Visiting and being part of the SANA Organic Tea means keeping abreast of how the growing demand for tea is developing in the Hotel and Catering industry.
- Tea for the Herbalist sector – Acknowledged as a heath-giving beverage for thousands of years, tea is the world’s most popular tisane. But which are the best teas for herbalist and para-pharmaceutical use? How are they prepared and drunk? What are their benefits, and what type of tea best suits what type of customer? Medical doctors and sector specialists will be on hand to answer questions at workshops on the most famous types of tea and their benefits.
- Tea for TEA LOVERS – As tea lovers well know, tea means coming together. Which is our philosophy at SANA Organic Tea, held at Italy’s most important organic and natural products trade show. It’s a partnership we’re proud of, not only for SANA’s focus on the world of tea but also for the possibility to dialogue with players in an eco-sustainable sector – which is where our future lies. Get our updates over the next few months and find out about all the events and programmes dedicated to tea and tea lovers.