Green cosmetics, increasingly at the centre of the industry

May 2018

Increasing consumer attention is being paid to the product mix and offering of face and body creams, masks, soaps and bath foam and all other products dedicated to personal care.

This growing trend is confirmed in the estimates made by Cosmetica Italia on the sales data for 2017, expected to increase with 950 million euros attributable to the green market, equal to 9% of sector's turnover.

These numbers are expected to rise again in 2018 and in the years to come and will require a critical look at the consumer trends.