31st international exhibition of organic and natural products
SANA is Italy’s leading international trade fair for organic and natural products.
It is the go-to event for the business community and trade operators, an unmissable opportunity for checking out what’s new on the market, building new partnerships, benefiting from learning opportunities and boosting competitive intelligence.
Food, a window on the organic food sector featuring the main trends shaping markets, innovations, research and deep dives into sustainability and reliability
Care&Beauty, an overview of the leading producers of natural and organic cosmetics, skin care products, herbal remedies and dietary supplements
Green Lifestyle, a journey through the mind-set, values and products of an eco-friendly, healthy and responsible lifestyle
The entire natural and organic products industry under one roof
SANA is the leading Italian showcase for natural and organic products: it is attracting growing numbers of overseas buyers, making it the ideal platform for the Italian and international market.
SANA offers a packed programme of events and initiatives, with deep dives and think tanks celebrating the quality and diversity of Italy’s natural and organic products scene. Here are a few highlights:
SANA Academy: scenario conferences delivering professional training and refresher courses for visitors and the trade, conducted by Italian and international experts and covering the latest hot topics.
SANA Observatory: an opportunity to examine and share the last 12-month monitoring cycle focusing on the organic products market, with studies and research providing a rich source of information for professionals, policy makers and visitors.
SANA Market: an opportunity to sound out consumer needs, a local producers’ market for trying, tasting and buying organic foods, cosmetics and dietary supplements in the SANA Store, in addition to products and services for people seeking a sustainable lifestyle with SANA Green Lifestyle.
Conferences, meetings and workshops round off the events and initiatives on offer at SANA, an event that brings together institutions and entrepreneurs to explore and discuss the organic products market.