The What’s New Guide highlights the latest natural products presenting innovative features and selected by SANA exhibitors.


New products or extensions to existing lines, but also new types of packaging or new formulations and changes to ingredients in existing products are just some of the features enhanced by SANA Novità to ensure appropriate visibility.


The What’s New Guide is open to three product categories: Organic Food, covering the whole universe of food, Natural and Organic Personal Care, including health and wellness, and Green Lifestyle, showcasing products marketed in the latest year, despite the difficulties companies faced with the pandemic.


You can consult the exhibitors catalogue free of charge with no need to log in. Use the appropriate filters (alphabetical order, name, region, sector) to search the list of products.