September 2019

Organic products are a thriving part of the economy, especially organic farming and food. Whilst the specialised channel has always played a key role in the market, the mass-market retail channel is now taking steps to expand its organic and natural product offerings, both in the private label and branded segments.

Leading retail chains can decide to participate in SANA by renting their own exhibition space, as Coop, Despar and Lidl have chosen to do, but they also have the option of taking part by sending along their buyers, who have obviously pencilled the event into their diaries, and won’t be missing the number one trade show for natural and organic products in Italy.