SANA Novità
SANA Novità 2026
Where healthy, high-quality food meets a select audience
Every year, the world of organic and natural products is renewed. New ingredients, new recipes, new ways of experiencing well-being. SANA NOVITÀ is created precisely to give voice to this continuous evolution: it is the space that SANA Food dedicates to companies that want to talk about and showcase their capacity for innovation.
Within the International Exhibition of Organic and Natural Products, SANA NOVITÀ 2026 is the showcase that highlights the freshest ideas, the most intriguing experiments and the products that best interpret new market trends.
A process of visibility designed for those who create innovation
Participating in SANA NOVITÀ means entering a journey of promotion that accompanies companies throughout the year, well beyond the days of the event itself.
The new products selected will be presented to international buyers participating in the dedicated SANA Food programme, offering companies a unique opportunity to showcase their products to professionals looking for innovation and quality. In addition, companies will benefit from further visibility thanks to the online Guide to New Products, a digital catalogue that is always accessible and extends and reinforces the narrative of their offerings, allowing buyers, journalists and industry professionals to discover their identity and innovative value even beyond the event.
And then, of course, comes the most eagerly awaited moment: the three days of SANA Food, from 22 to 24 February 2026, when the area dedicated to SANA NOVITÀ – in Hall 18 of BolognaFiere – will be transformed into a space for inspiration, meeting and discovery. A place where products speak for themselves, telling stories of research, sustainability and creativity.
At SANA Food 2026, innovation is not just a concept: it is an experience to be shared.
