SANA Food
SANA Food Innovation Business
22-24 February 2026
SANA Food is the exclusive B2B meeting point for the conscious, sustainable and quality food sector, focusing on the values of ethics, innovation and health.
The format connects buyers from Horeca, specialised shops and Gastroretail with independent, innovative agrifood companies of healthy, sustainable, PDO, PGI and TSG products.
SANA Food takes place simultaneously and in synergy with Slow Wine Fair, to give voice to a new conscious food culture. The two events offer buyers a direct experience with food&wine companies also through tastings, meetings and specialised training.
Why participate at SANA Food?
- Exclusivity on conscious, ethical and healthy food: not just products but a food vision that values quality and sustainability.
- Embracing experience: not just a fair but routes of tasting, masterclass and direct encounters with producers.
- A B2B target audience: only qualified buyers, to ensure effective networking.
- Targeted meetings with the food service.
- Innovations areas and food traditions discovery: special focus on evo oil, balsamic vinegar, wellness food and social food.
- Ongoing training: SANA Food is a constant event that goes beyond the three-day trade fair in attendance.
- Competitive exhibition prices.
Who is SANA Food aimed at?
The new channel trade fair concept makes SANA Food a must-attend event for distribution professionals – particularly Horeca, specialized stores, delicatessens and cash&carry – interested in making their offerings more appropriate to a public sensitive to quality, healthy and environmentally friendly products.
RETAIL
Meet the leading names in the organic, natural and Private Label sector.
HO.RE.CA.
Enrich the assortment of your delicatessen, organic, veg or free-from niche store.
SPECIALTY STORES
Enrich the assortment of your delicatessen, your organic niche shop, your veg or free-from shop,
SANA Food: the synthesis of innovation and synergy in the field of organic, ‘free from’, ‘enriched by’, vegan, vegetarian and plant-based, quality, controlled and sustainable supply chain products, respectful of people and the planet.
AN ENDLESS ORGANIC REVOLUTION
In 2023 – Nomisma data – despite inflation, the Italian organic market marked sales of nearly 5.4 billion euros. An explosion of taste that involved mostly out-of-home consumption (+18% compared to 2021) and brought the value to almost 1.3 billion euros, while domestic consumption marked +5%, confirming that the passion for organic is more alive than ever.
SANA Food welcomes leading organic producers, those who adopt sustainable farming practices, the controlled supply chain, associations, distributors and consortia that have always believed in the validity of organic and biodynamic production.
EMBRACING FREEDOM OF CHOICE: 'FREE FROM'
The 'free from' sector in Italy generates an annual turnover of 6.9 billion euros (source: Nielsen). Among consumers, in addition to the certified intolerant and the sensitive person, there are also those who choose the free from product as a healthy alternative that is more appropriate to a healthy lifestyle.
SANA Food exhibitors will offer a wide range of 'free-from' options, with innovative products and solutions to meet different dietary needs.
NUTRIENT-RICH INNOVATIONS: 'ENRICHED BY'
SANA Food also opens its doors to the world of 'enriched by' products, essential nutrients in which the topics of sports nutrition, food for the elderly and for children are increasing their market share.
Increasing consumer demand has determined the direction of production: +23.5 percent, with higher shares relating to fiber-rich products (14.2 percent) and whole grains (7.8 percent). Protein, on the other hand, marks -5.3% although the latter remains the area of greatest development for conventional products (source: Nomisma).
THE EXUBERANT VEGAN AND VEGETARIAN WORLD
SANA Food is proud to host a vibrant exhibition sector dedicated to the vegan, vegetarian and plant-based lifestyle, which is constantly innovating, finding alternative and tasty solutions to the traditional diet of animal proteins.
This sector is driven by sustainable and ethical choices, and is reaching staggering market numbers: suffice it to say that 40 percent of global consumers expect to switch to plant-based foods in the next 10 years. Among the consumers surveyed, those between the ages of 16 and 40 (Gen Z and Millennials) and from 10 different countries are particularly surprising: 66 percent of them expect to increase their consumption of plant-based products.
Generational trends clearly favor the growth of plant-based products, underlining the importance of responding especially to the preferences of younger consumers.
ROOTS AND FUTURE: ENVIRONMENTAL AND SOCIAL SUSTAINABILITY OF PDO/PGI/TSG (Traditional Speciality Guaranteed) PRODUCTS
Pdo/Pgi/Tsg (Traditional Speciality Guaranteed) products represent a precious heritage, combining the protection of the territory with the promotion of high quality food production that is sustainable and respectful of local traditions.
Choosing and appreciating these products means supporting environmental protection and preserving a unique cultural heritage.
BECOME AN EXHIBITOR
Feature your organic, 'free from', 'enriched by', vegan, vegetarian and plant-based products in the next edition of SANA Food.
CONTACT THE SALES TEAM
If you are interested in developing your business and strengthening your business relationships, talk to our Sales Team now!
INTERNATIONAL OPPORTUNITIES
Establish profitable international relationships and meet global buyers, major importers and large-scale retail operators.