June 2016

Italy is among the leading destinations for green tourism and SANA is the opportunity to discover new green lifestyle products.

According to Italy’s leading farmers’ organization Coldiretti, the “natural” tourism market is booming, also thanks to increasingly broad awareness of environmental and ecology topics.

2015 saw a turnover in the sector of around 12 billion euro, with 871 parks and natural areas in Italy which saw a 7% growth in visitors and a 21% rise in revenue (source, Vivilitalia, a Legambiente company).