September 2016

Organics continues to grow in all sectors and beauty is no exception. According to UALA, an Italian online beauty and wellness network, organic treatments grew 60% in the last year.

Growth is mainly due to major investments in this direction made by beauty salons, embracing organics to meet the growing demand of Italian women. Customers are increasingly attracted to products based on biodynamic extracts like vegan nail polish and products based on ginseng, ginko biloba and artic berry for body care, eco-friendly electrical devices and ammonia-free hair colour.

Get a complete market overview at SANA 2016 opening on Friday 9th September!