Focus 2027: Longevity Nutrition

Food as a tool for prevention, wellbeing and quality of life

Alongside the sectors that already define SANA Food - organic, biodynamic, veg, PDO and PGI, functional foods, solidarity and sustainable farming, extra virgin olive oil, honey and balsamic vinegar - the show is enriched by a new cross-cutting theme: longevity nutrition.
It is not a diet. It is a nutritional approach that aims to improve quality of life and extend its duration through natural and functional ingredients. And it is, increasingly, a pillar of the longevity economy, the global megatrend reshaping consumer habits, investment strategies and business models across the food and agriculture sector.

Consumers of every generation now look at food through a different lens: not just nourishment, but an active tool for prevention and wellbeing, both physical and cognitive. This shift is reshaping demand, accelerating innovation and redefining what "healthy eating" really means.

SANA Food has chosen Longevity Nutrition as the focus theme of its 2027 edition (21–23 February). Not just another thematic area, but the thread running through the entire show, expressed through five major product categories, each with its own identity and its own connections to the professional HoReCa world.

The key categories

Extra virgin olive oil 
Its bioactive compounds act as natural antioxidants and anti-inflammatories, countering the oxidative stress and chronic inflammation that accelerate cellular deterioration over time.

Fermented foods
Kombucha, kefir, kimchi, sourdough, yogurt. Fermented foods are today one of the most dynamic expressions of functional nutrition. Immunity and the microbiome are increasingly placed by scientific research at the heart of preventive health.

Ancient grains, flours and pasta 
Recognisable ingredients, transparent processes, traceable supply chains. At the centre is digestibility, a growing priority for consumers who understand that overall health begins with digestive wellbeing.

Legumes and plant-based proteins 
Demand for protein is growing fast, and the plant world is increasingly leading the way. Clean, nutritious, sustainable and versatile protein, as a response to the need for inclusive menus. Products that can speak to different diets, food cultures and nutritional needs.

Fruit, vegetables and dried fruit 
Easy-to-recognise ingredients, short supply chains, natural energy. This category brings to SANA Food the concepts of healthy food and wellness in their most direct form: genuine, minimally processed foods that put land and territory at the centre.

An integrated reading of food and health

What sets SANA Food apart is its ability to give voice to each category by highlighting three things: the long-term health effects of its products, how they can be valorised in professional catering, and how they are communicated to the end consumer.