V-Label and SANA Food join forces to celebrate the vegan world

February 2026

The partnership aims to promote informed food choices, certified products, and initiatives dedicated to vegetarians and vegans in Italy and abroad.

The collaboration between SANA Food and V-Label was born with the goal of promoting a clear and recognizable language for consumers and businesses, fostering a shared culture based on transparency, credibility, and innovation. In Hall 18, at SANA Food's V-Label Village, companies present certified or in-the-process products, welcome buyers and distributors, and support them in strengthening their presence in the vegan market. The area serves as a cultural and educational hub, where companies can participate in meetings and refresher courses on the vegan world.

Particular attention is paid to the Horeca sector, to promote products, share best practices, and support the integration of vegan and vegetarian options into professional menus. In this way, the V-Label Village becomes an opportunity to promote innovation, quality, and sustainability in food service, including eating out.

V-Label celebrates 50 years of history and 30 years of vegetarian and vegan certifications

The V-Label is now an international symbol for vegetarian and vegan products. During SANA Food, the brand is celebrating a double milestone: 50 years since the creation of the "V" symbol and 30 years of certifications promoting more sustainable and animal-friendly consumption.

With its global network, V-Label boasts over 70,000 certified products in more than 50 countries and remains a key ally for companies and consumers in choosing plant-based, ethical, and sustainable products.