Guide to New Products 2027

Content for the 2027 edition will be available soon. In the meantime, you can browse the 2026 New Products Guide.

Guide to New Products is a showcase dedicated to new healthy and sustainable products: organic, vegan, and certified DOP, IGP, and STG quality. This project is designed to give maximum visibility to innovations and accompany buyers and professionals on their journey to discover the main new developments in the sector.

New launches, range expansions, packaging restyling, renewed formulations, or ingredient updates: each selected product is the protagonist of a promotion campaign designed to highlight its uniqueness and innovation.

During the event, the new products are easy to find at the fair, displayed in the SANA NOVITÀ area, the dedicated product showcase in Hall 18.

Discover the new products, look for them at the fair, and meet the exhibitors. To learn more about the companies that took part in the 2026 edition, check out the 2026 Exhibitor Catalog

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