Event focus

Enhancing products, showcasing territory, conquering markets

The Product Focus Areas are thematic journeys dedicated to promoting and enhancing iconic products that embody taste and sustainability: olive oil, honey and balsamic vinegar.

Through guided tastings, storytelling sessions, and meetings with international buyers, these initiatives offer producers the opportunity to present their excellence to a qualified and discerning audience.

The activities take place in dedicated event areas, such as the OoH Lab, the space for cooking shows and sensory experiences, where products become the stars of engaging and high-impact moments of discovery and promotion.

A bridge between ethics, taste, and sustainability: the Product Focus Areas create meaningful connections among producers, buyers, and Ho.Re.Ca. professionals, fostering real opportunities for networking and business development.

FOCUS OLIVE OIL

The essence of the Mediterranean diet

A project dedicated to olive oil producers who preserve the bond between land, tradition, and healthy eating.

The OLIVE OIL FOCUS highlights extra virgin olive oil as a symbol of Italian rural culture and an ambassador of Mediterranean authenticity.

Through tastings and storytelling experiences, buyers and visitors can explore the sensory and cultural nuances of an authentic and sustainable product, a heritage to be shared with the world.

FOCUS HONEY

The sweetness of biodiversity

The HONEY FOCUS is dedicated to beekeeping companies that promote biodiversity, sustainability, and mindful nutrition.

It tells the story of beekeepers who, with passion and respect for the environment, contribute to protecting ecosystems and enhancing the quality of our food.

An experience that invites visitors and international buyers to discover honey as a symbol of natural balance, wellbeing, and sustainable innovation, through dedicated masterclasses.

FOCUS BALSAMIC VINEGAR

The art of time, flavor, and territory

An initiative celebrating the vinegar producers of Emilia-Romagna and their ability to combine tradition with sustainable innovation.

The BALSAMIC VINEGAR FOCUS highlights a product born from patience, craftsmanship, and a deep connection to the land, offering buyers a sensory journey through one of the most iconic symbols of Italian taste recognized worldwide.