SANA Natural Innovation International Sustainable

20-22 March 2025


SANA Beauty: Unleash the potential of natural beauty in the heart of Cosmoprof!

The world of natural and sustainable cosmetics weighs 2.9 billion, making up 22% of the entire italian cosmetics sector (Source: Cosmetica talia). This is why SANA Beauty, dedicates an appointment dedicated only to Beauty, joining and expanding thanks to the synergy with Cosmoprof. the leading trade fair for the beauty industry.

SANA Beauty is a new, unique exhibition project that promises an unprecedented visitor experience, fostering international connections and opportunities in the dynamic world of Italian organic and natural cosmetics.

This collaboration will not only boost the visibility of the companies involved, but also promote the importance of sustainability, reflecting a growing awareness of environmental protection and individual well-being.


  • EXHIBITION AREA: A special area, the Green Area, will be set up in the Green Pavilion, where companies from the natural and organic Care&Beauty sector will be exhibiting exclusively at SANA Beauty who want to make contact with new potential customers and strengthen relationships with their own.
  • ENHANCED VISITOR EXPERIENCE: Benefit from the dynamic atmosphere created by the simultaneous presence of SANA Beauty and Cosmoprof, offering visitors a complete and diversified beauty experience.
  • B2B SYNERGIES: Leverage synergies with Cosmoprof, fostering collaborations and partnerships that transcend traditional boundaries. Take advantage of the shared platform for maximum visibility and business growth. A lounge dedicated to the Cosmetics with Natural and Herbal Connotation Group of Cosmetica Italia will be set up in the mezzanine of pavilion 21 to offer all exhibitors and buyers in the sector a relaxing and networking area.
  • COMMUNICATION AND VISIBILITY: The Green Lounge will benefit from a targeted communication strategy in the green sector, supported by both SANA Beauty and Cosmoprof. This promotion will reach the world of herbalists, parapharmacies and pharmacies as well as the vast world of natural and international trade visitors through the joint work of SANA and Cosmoprof
  • TRAINING AND EVENTS: an extensive calendar full of training events involving leading industry experts, exploring themes, trends and innovations that will shape the beauty market in the coming years.


There is no better place to find what your company needs than a trade fair tailored to your needs.


SANA Beauty: The synthesis of innovation and synergy in the field of natural, organic, vegan, quality, cruelty-free, people- and planet-friendly cosmetics.


Enter the enchanting realm of organic and natural beauty at SANA Beauty, where innovation meets sustainability, and explore a curated selection of skin, personal and beauty care products made from the purest organic ingredients.

Showcase brands committed to a holistic, environmentally friendly approach to beauty that aligns perfectly with Cosmoprof's industry-leading standards.


Unveil the allure of your natural and herbal cosmetics that capture the essence of botanicals and Earth's treasures. From luxurious serums to rejuvenating masks, from body care to respect for nature, experience products that enhance beauty the natural way. Get in touch with other exhibitors who are committed to preserving the integrity of natural ingredients, creating a harmonious blend with Cosmoprof's complete beauty offering.


Do your products follow an ethical commitment to natural cosmetics eco-friendly formulations, use high quality natural ingredients, embrace sustainable production practices and are certified cruelty-free? SANA Beauty is the place to exhibit.


Exhibitors who adopt responsible practices, from ingredient selection to manufacturing and distribution, will have the opportunity to share their commitment to cosmetics that respect the environment and the global community.

Let your brand shine in the context of natural beauty that goes beyond aesthetics, embracing values of respect, awareness and integrity.


Present all your cosmetics offerings and new products to national and international buyers and operators at SANA Beauty


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If you want to grow your business and strengthen business relationships, talk to our sales team now.




Establish profitable relationships with global buyers, major importers and large-scale retailers.


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