Face to face with: AZIENDA AGRICOLA F.LLI FACCHINI | SANA Partner

February 2026

Azienda Agricola Fratelli Facchini – proud of its 50 years of experience and passion for its land and its work – is a pioneer in Apulia Region in the application of innovative agronomic techniques, focusing on soil-less or hydroponic cultivation in energy-efficient greenhouses. Its primary production is tomatoes (red and yellow datterino, cherry, and salad tomato) and baresano short cucumbers, all nickel-free/zero-residue.
Our mission – consolidated by the arrival of the third generation of agronomists and food technologists at the Company's top management – ​​is to produce and offer to all our Consumers – in Italy and abroad – products that are guaranteed to be wholesome, eco-friendly and taste excellent, thanks to the unique mineral composition studied by our R&D experts to support the nutrition of each single plant.

What inspired your participation in SANA Food 2026, and what goals or expectations are guiding you in this new edition?

Three essential pillars motivated our decision to participate in SANA Food 2026: our deep commitment to sustainability (food, environmental and social), our international reach, and our B2B targeting. These distinctive elements are perfectly aligned with our goals of increasing international brand awareness for the Azienda Agricola Fratelli Facchini and Passamore brands, resulting in the expansion of our distribution network in Italy and abroad.

Today’s consumers are increasingly conscious about health and well-being. How has this awareness influenced your production choices or inspired new product concepts?

Our company has always been a trendsetter in both agri-food and environmental sustainability, and consequently, in healthy food.

Our investments to ensure nickel-free and zero-residue production across our entire production range are testament to how deeply this focus on health and well-being is for us. In an awareness – strengthened by the scientific approach – that dominates our production and industrial choices, as well as distribution, inspiring the new proposals for diversification of the Passamore line of pureed and canned tomatoes – launched in 2025 – and all our current and future experiments (as for instance nickel-free/zero-residue turnip pâté).

Tradition and innovation often go hand in hand in a company’s growth journey. How do you manage to honor your roots while giving them a contemporary interpretation?

We strongly believe that we cannot look to the future and innovate—both in terms of products and processes—in a serious and responsible perspective without being firmly rooted in our past and our traditions. This is the core identity of our family and of our company, enhanced by a governance structure that for 50 years has consistently been characterized by unity, cohesion of purpose amidst different opinions, experimentation with innovative and sustainable agronomic and management techniques, and constant scientific and managerial specialization. And just as we preserve our values, we feel that in our products—with their time-honored flavors expressed in accordance with the most advanced sustainability codes—the essence of everything we are is clearly and strongly conveyed to our customers, transcending cultural barriers and representing for us the greatest reward for rigorous, passionate and constant professional commitment.

Transparency, sustainability, and traceability have become essential values in today’s market. How do you bring these principles to life in your distribution practices?

We operate according to a general concept of “controlled supply chain” and therefore our distribution network is structured and carefully selected— in the case of third-party distributors and/or commercial partnerships in large-scale retail trade— to translate the principles of transparency, sustainability, and process traceability into action, at every single management step.

We also support investments in multimedia communications (television channels, radio, social media, etc.) aimed at informing the end-consumers of our production, management and distribution methodologies. These policies ensure that a guaranteed, healthy and tasty product reaches their tables, preserving the principles that characterize not only our production but also the entire sales cycle.