Face to face with: MATARÈ | SANA Partner

February 2026

A farm founded in 2021 by a young woman born in 1997, deeply connected to her land and her family. It is the result of a story rooted in more than 20 years of work dedicated to the local territory. A family that, year after year, chose to invest in beauty, quality, and hospitality in Capitanata (Apulia – Italy). Through it all, Maria Teresa has always carried a dream in her heart: to produce an olive oil that would be part of the dish, not just a seasoning. And so, Materè was born. It began with a young woman’s bold, unconventional choice: to stay, to cultivate, to care for the land instead of leaving for elsewhere. Her mission is to make you taste the flavor of Home wherever you are in the world, awakening your senses and your memories.

What inspired your participation in SANA Food 2026, and what goals or expectations are guiding you in this new edition?

I chose to take part in Sana Food 2026 because I consider it a strategic opportunity for the growth of my company. It is a qualified showcase that allows us to promote our products and connect with buyers interested in developing new commercial partnerships.

Today’s consumers are increasingly conscious about health and well-being. How has this awareness influenced your production choices or inspired new product concepts?

Growing consumer awareness has given a decisive boost to my choices, encouraging me to invest with greater determination and speed in the production of high-quality organic products, synonymous with goodness and well-being.

Tradition and innovation often go hand in hand in a company’s growth journey. How do you manage to honor your roots while giving them a contemporary interpretation?

Currently, the most delicate challenge is to communicate to the market that innovation and tradition are not in opposition, but rather complementary. Their integration represents a tangible added value for the products, and only through transparency and continuous dialogue with the consumer is it possible to convey their true meaning.

Transparency, sustainability, and traceability have become essential values in today’s market. How do you bring these principles to life in your distribution practices?

From field to table, every step of the supply chain is subject to continuous monitoring and improvement through sustainable farming practices and innovative machinery that ensure quality and safety. Choosing these values means embracing a philosophy of life focused on responsibility and well-being.