February 2026

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Every drop tells the story of a region: Modena balsamic vinegar is Italian history bottled. At SANA Food, the Focus on Balsamic Vinegar celebrated the vinegar producers of Emilia-Romagna, showing how tradition, patience, and sustainable innovation come together to create a product that is unique in the world. Organized by the Consorzio Tutela Aceto Balsamico di Modena (Consortium for the Protection of Balsamic Vinegar of Modena), the event offered Italian and international buyers an intense sensory journey to discover a symbol of Italian taste loved all over the world.

The focus highlighted the authentic and unique Balsamic Vinegar of Modena, whose roots lie in a tradition that began in 1747. Every drop tells the story of vinegar cellars that transform grape must into an extraordinary product, the result of time, craftsmanship, and a deep connection with the territory. The session was led by Andrea Mancuso Morini, Head of Communications and Marketing at the Consorzio Tutela Aceto Balsamico di Modena, who accompanied participants on a journey through the origins, organoleptic characteristics, and uses of this Italian excellence.

The tastings allowed participants to understand not only the sensory characteristics of vinegar, but also its potential in the kitchen, from enhancing traditional dishes to more innovative applications. The meeting emphasized how each bottle is more than just a food product: it is an expression of the biodiversity of the vineyards of Emilia, the care taken by artisans who follow centuries-old methods, and the ability to combine authenticity, quality, and sustainability.

For the buyers present, it was a unique opportunity to discover how to communicate the real value of a historic product to the market, transforming it into a unique sensory and cultural experience. The event confirmed that Balsamic Vinegar of Modena is not just about flavor: it is history, territory, and sustainable innovation, a true ambassador of Italian quality around the world.

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