The italian organic Trademark

July 2026

ITALIAN ORGANIC HAS NOW ITS OWN TRADEMARK

With the publication of the implementing decree in the Gazzetta Ufficiale, the Italian Organic Mark is now officially operational: a new distinctive symbol designed for national organic production, which stands alongside, without replacing, the Euroleaf, the European organic logo.
Consumers will have an additional tool to more easily recognize certified Italian products, understanding their origin, quality and value.

What it means for consumers

It's not just one more logo on the label. It's a way to make each product's journey more transparent, enabling more informed food choices based on the quality of raw materials, environmental sustainability, and ties to local territories, values that are increasingly central to an idea of everyday wellbeing linking food, health, and lifestyle.
Organic confirms itself as a key ingredient in the conversation around prevention and longevity too: transparent supply chains and quality products are the foundation of a diet designed for the long term.

SANA Food ready to showcase the new path of Italian organic

This new mark confirms the strategic role of the sector and opens up new opportunities for dialogue among businesses, institutions, operators and consumers.
SANA Food will continue to be a space to tell the story of organic's evolution, supply chain innovations, and new growth opportunities, fostering a dialogue on the future of food in which innovation, sustainability, and the relationship between food and wellbeing take on an increasingly central role.