Face to face with: KÌ 1974 | SANA Partner

January 2026

Kí 1974 has just been reborn from the dedication of those who knew and worked alongside Pietro Bianchi and Angelo Saccone, through the acquisition of a brand originally conceived fifty years ago—at a time when the concept of natural and macrobiotic nutrition was only beginning to take shape, and organic food was neither regulated nor supported by a structured market.Today, that original vision is being revisited and reinterpreted in a contemporary way, with the aim of offering reliable, essential organic products aligned with the needs of consumers seeking quality and simplicity. Our mission is to make organic food a conscious, accessible, and credible everyday choice. We achieve this by working with carefully selected raw materials, controlled supply chains, and a responsible approach to doing business, supported by a clear and coherent distribution strategy: serving exclusively the specialised organic retail channel, with which we share values, language, and a strong focus on product integrity.

What inspired your participation in SANA Food 2026, and what goals or expectations are guiding you in this new edition?

For Kí1974, SANA represents a symbolic place: the context in which the brand took its first steps and, from the very beginning, connected with a community sharing the same values and sensibilities. Taking part in SANA Food 2026 means engaging in dialogue with this ecosystem, presenting the brand’s relaunch journey and reaffirming our commitment to organic products and to the specialised organic channel, which remains for us the natural point of contact with the consumer. Our objective is to listen to the market, engage with operators and professionals across the supply chain, and build solid, long-term relationships, starting from authentic and shared foundations.

Today’s consumers are increasingly conscious about health and well-being. How has this awareness influenced your production choices or inspired new product concepts?

Today, consumers are no longer looking simply for an “organic” product; they demand consistency and reliability. This has guided our choices towards an essential offering, free from excess, focused on the quality of raw materials and on short, transparent recipes, designed for a conscious audience that frequents the specialised organic channel. For us, health and well-being are not concepts to be overstated in communication, but concrete criteria that shape the way we select products and develop our range.

Tradition and innovation often go hand in hand in a company’s growth journey. How do you manage to honor your roots while giving them a contemporary interpretation?

The roots of the Kí brand are cultural before they are product-driven: a vision of conscious nutrition that emerged at a time when choosing organic meant going against the grain. Today, for Kí1974, innovation does not mean chasing trends, but rather updating those founding values in response to contemporary needs—more complex markets, better-informed consumers, and supply chains that must be increasingly responsible. The dialogue between past and present is what enables us to build a strong, recognisable identity that remains consistent over time.

Transparency, sustainability, and traceability have become essential values in today’s market. How do you bring these principles to life in your distribution practices?

For Kí1974, sustainability and traceability are operational priorities, not statements of intent. They are reflected in the careful selection of suppliers, strict adherence to certified organic standards, and long-term relationships with partners in the specialised organic channel, built on trust, continuity, and consistency. Our goal is to ensure reliability throughout the entire supply chain, because only in this way can organic products maintain credibility over time